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Play right marketing game during World Cup

IT’S the trip of a lifetime – to catch some of the best footballers in action at the world’s greatest sporting event.

But before you think of joining that irresistible contest or start packing your bags to Russia, ask yourself – are the organisers allowed to give out tickets for the 2018 World Cup?

The much anticipated competition featuring the best 32 teams is just 12 weeks away.
And the eagerness of wanting to tackle the football excitement could result in a red card for those jumping on the bandwagon.

Several companies may have committed a foul in the eyes of Fifa by offering tickets to watch matches in Russia.

The World Cup is big business.

However, following a massive corruption scandal leading to Fifa president Sepp Blatter being given the boot, the world body has been struggling to lure companies to sponsor the event. In short, every sponsorship dollar matters to Fifa.

Who are associated with Fifa?

Fifa's sponsors are divided into three - Fifa Partners, Fifa World Cup Sponsors and …

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